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Big W (styled as BIG W in its own branding) is a chain of discount department stores in Australia. It is a division of Woolworths Limited. The chain has 182 stores and is the leading Australian department store chain in revenue. Its main competitors are Kmart and Target, both owned by Wesfarmers. ==History== Woolworths Limited's original Woolworths variety stores carried a range of general merchandise. An increasing percentage of later stores opened sold supermarket grocery lines, which eventually became the company's focus. In the 1960s, the company created Big W variety stores to complement Woolworths Supermarkets and, ultimately, replace the extensive variety store network. The first Big W stand-alone store opened in 1976 in Tamworth. A further 13 stores were opened within two years. The separation of Big W and Woolworths supermarkets was largely completed by 1989, although a few Woolworths variety stores operated into the 1990s (such as the one in Rundle Mall, Adelaide). In 2006, Woolworths and Big W implemented Retalix point of sale systems running on IBM POS hardware with LCD touch-screens in all stores.〔(【引用サイトリンク】accessdate=14 October 2007 )〕 In October 2007, Woolworths announced a $1 billion makeover of Big W, including a new store format, logo and slogan. The first store with the new format is located in the Rouse Hill Town Centre in New South Wales, which opened on 6 March 2008, followed by the Top Ryde and Geelong stores. The new logo started appearing in advertising, on store dockets and on a new Big W website on 24 October 2007. The former tagline "We sell for less" was replaced with "Live big for less", which is run alongside "Get it for less". Since 2009, Australian fashion designer Peter Morrissey has designed affordable clothes for Big W. The move came a year after rival chain Target launched a range by UK designer Stella McCartney.〔(Big W recruits fashion designer Peter Morrissey )〕 Morrissey has a range of men's and women's apparel lines with an emphasis on quality and trend. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Big W」の詳細全文を読む スポンサード リンク
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